#defyhatenow Field Guide

Social Media Hate Speech Mitigation Field Guide [Version 1.0 May 2018]

The #defyhatenow Field Guide offers tools and strategies to be used by community-based organisations & online campaigns for peacebuilding in South Sudan and around the world.

#defyhatenow aims to raise awareness of and develop means for countering social media based hate speech, conflict rhetoric and directed online incitement to violence and to amplify ‘positive influencers’ occupying South Sudan’s social media landscape with voices of peacebuilding and counter-messaging rather than leaving that space open to agents of conflict.

This Field Guide is their tool kit to do so.

Developed and compiled by the #defyhatenow initiative with selected excerpts from materials published by collaborative partner organisations & networks, 2015 – 2018.


  • A1 Poster & Game: ‘Quick reference’ tips and tools for responsible social media use
  • A4 Guidebook: Detailed information for workshop facilitators & further training resources
  • A4 Handouts: Selection of handouts and exercises to photocopy and use in the training
  • A5 Cards: 10 Concept Cards to facilitate group discussion in workshops
  • A2 Posters (Series of 5): Concept illustrations to use as visual discussion guides & prompts
  • USB Stick with video, audio & external resources / Pen / Post-it notes

The Field Guide includes a guidebook with workshop materials with quick reference tips; concept cards and illustration posters; handouts and exercises; a quick-reference poster and #defyhatenow board game based on the training with the aim to reach a ‘Free and Prosperous South Sudan’.


How to use the #defyhatenow Field Guide

The guide is designed with a specific flow, however it can be used in any order.

Where you start depends on the needs and focus of your participants. Each chapter has a selection of handouts and exercises to facilitate working with different areas of the Field Guide.

Individual sections of the Field Guide focus on different areas such as identifying online hate speech, ethical journalism, verifying news and images, cultural activism and peacebuilding. The whole package can be contextualised to focus on the training needs of different participants and community groups.

We invite you to share any documentation and input from the workshops – go to defyhatenow.net and follow the link to the contact form. The concept cards are designed to help you navigate the flow of the workshop, facilitate discussion, and you can also use them to organise the group into small clusters for more focused exploration of questions and exercises in specific areas.

The large poster is for quick reference to key areas of the field guide, with a game on the reverse side with a race to be the first to #defyhatenow and reach a free & prosperous South Sudan!

The five smaller posters can be used to focus on questions and facilitate discussion.

While the main focus of the project is the impact of online hate speech and dangerous speech on social media, all these tools and strategies can also be used to address and mitigate any incidence of hate speech that may occur in other settings, for instance over the telephone or in person, at school, in your family or at community events.

Each and every one of us can be the change we want to see in the world!

The #defyhatenow Social Media Hate Speech Mitigation Field Guide is licensed under a Creative Commons Attribution-ShareAlike 4.0


Content © 2018 r0g_agency for open culture and critical transformation gGmbH Berlin and associated authors.
Concept r0g_agency gGmbH Berlin: Stephen Kovats & Susanne Bellinghausen
Assembled & Edited & Game concept by Jodi Rose
Designer: Adam Ferns
#defyhatenow Concept Illustrations: Hannah Rounding
Quick-Reference Poster Design: Cara Schwartz
Social Media Campaign & Game Design: Nelson Kwaje, Kendi Gikunda & Paul Simiyu
Photographs: Hakim George, Bullen Chol, Jaiksana Amaruda José, Free-Boy the African.

Collaborative, Associated & Partner Organisations

PeaceTech Lab Nairobi (Theo Dolan and Caleb Gachungi), Article 19 Nairobi (Henry Maina), Crisis Action Nairobi (David Deng), CEPO – Community Empowerment for Progress Organisation Juba (Edmund Yakani and James Bidal), #ANATABAN Juba (Manasseh Mathiang), Ebony Center for Strategic Studies Juba (Dr. Lual A. Deng, Abiol Lual Deng), CDC Yei / Arua,  YSAT – Youth Social Advocacy Team Arua / Rhino Camp, Platform Africa Arua / Yei, YEF – Youth Empowerment Foundation Adjumani, GoGirlsICT Juba, Sawa Shabab Juba, Screen of Rights Juba, University of Juba (Prof. Rebecca Lorins & #kefkum student initiative), VPD – Voices for Peace and Development Juba (Gak Abraham), VPPD – Voices for Peace, Protection and Development (Deng William), University of Bahr el Ghazal Wau, UNESCO South Sudan (Salah Khaled), junubOS Juba, Radio la Benevolencija, BAKE – Bloggers Association of Kenya, Dangerous Speech Project (Susan Benesch), Defusing Hate (Rachel Brown), Code4Africa, Radio Miraya Juba, Eye Radio Juba, PAWA 254 Nairobi, mLAB Nairobi, iHUB Nairobi, Garage Nairobi, Andariya Khartoum, University of the Arts London (John Fass), Tactical Tech Collective Berlin.


Thank you to everyone who contributed to the #defyhatenow initiative with your ideas, time, positive energy and creative collaborations linking peacebuilding action on the ground in and around South Sudan with communities online worldwide.

#defyhatenow dedicates this Field Guide to the citizens of South Sudan working to create a peaceful society wherever they may be.


Thanks to the many #defyhatenow participants, workshop facilitators & correspondents who have helped build up the initiative since the idea arose in early 2014 in reaction to the South Sudan conflict which erupted in late 2013.

In developing its current outreach, assembling and prototyping (in 2017) then publishing this Field Guide in 2018 we would like to thank in particular the #defyhatenow teams – in South Sudan: Achol Jok Mach, Hakim George, Grace Keji, Marina Modi, Suzan Kim Otor, Yine Yenki Nyika, Parach Mach, Bullen Chol, Maura Ajak, John Bior Ajang, Emmanuel Lobijo, Viola Abango, Reech Malual, Samir Bol, Sam Lukudu and Olimba Edwards. In Kenya: Nelson Kwaje, Kendi Gikunda, Stephen Garunda, Clement Loboi Lotiang, Paul Simiu, and Calvince Ochieng. In Uganda; John Jal Dak, Amuna Vivian, Manase Imbe, Jacob Nhial Bol, Jaiksana Amaruda José, Otim Francis, William Vuga, and Free-Boy the African. In Sudan: Lujain Al Sedeg, and George Mel. In Canada: Buk Arop. r0g_agency Berlin: Stephen Kovats, Susanne Bellinghausen, Jodi Rose, Roman Deckert, Petra Borrmann, Johanna Havemann and Fadia Elgharib.

With special thanks to the Embassy of the Republic of South Sudan in Germany (H.E. Ambassador Sitona Abdalla Osman), the Embassy of the Federal Republic of Germany in South Sudan (Ambassadors Johannes Lehne and Jan Hendrik van Thiel, and Beate Müller-Grunewald), the Embassy of Canada in South Sudan (Ambassadors Nicholas Coghlan and Alan Hamson) as well as the ifa / zivik team through Valentin Wasilew in Berlin.